Loyalty
Retailers around the globe are taking
advantage of the smart card's securely identify their loyal customers and
reward them. The Boots project and Shell projects are the largest in the
world with millions of cards deployed. Both allow customers to collect
points which can be redeemed for rewards in a number of ways. In the US,
the Rite Aid and SouthPark shopping mall are using smart card based reward
systems. Please forward any new links from retailers in your area to the
SCIA webmaster.
The Boots Advantage Card with
more than 5 million cards issued. - http://www.boots.co.uk/main.html
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